Heineken Experience, Amsterdam, Noord-Holland, Netherlands

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Heineken Experience, Amsterdam, Noord-Holland, Netherlands

Heineken Experience

Heineken Experience for adults who like beer

The district’s other draw is the Heineken Experience. On the site of the company’s old brewery, the newly renovated attraction let’s you take a self-guided tour that’s tantamount to brew-worship.

Learn the history of the Heineken family, watch Heinie commercials from around the world, visit the horse stables and make your own music video. In the Experience’s crowning glory – a multimedia exhibit where you actually ‘become’ a beer – you’ll get shaken up, sprayed with water and subjected to heat.

Afterward you get to down a couple of cold ones (though we should point out the suds are dismissed as ‘old man’s beer’ by many locals, while being sold at a premium abroad). Allow 75 minutes for the visit, and expect lots of company; come before noon to beat the crowds.

18-10-2013 - Sergio D.

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